Unleash the Potential of Your Serviced Accommodation in Birmingham and Beyond
- DNB Future Properties
- Sep 8, 2025
- 5 min read

Birmingham is the UK's second city. It is booming with its vibrant culture, thriving economy and a growing tourism industry, experiencing a boom in the serviced accommodation (SA) market.
It’s a hotspot for tourists, business travellers, and even remote workers are increasingly choosing flexible, home-from-home options over traditional hotels. This surge in demand presents a fantastic opportunity for savvy investors and landlords to tap into a lucrative market. However, managing a serviced accommodation (SA) property effectively can be time-consuming and complex.
Imagine this...you own a stunning apartment in Birmingham, perfectly located for business travellers or leisure seekers. But managing it yourself is a constant juggle – bookings, cleaning, guest communication, maintenance... the list goes on.
It eats into your time, zaps your energy and leaves you wondering if there's a better way.
There is.
Welcome to the world of serviced accommodation (SA) management, where DNB Future Properties becomes your trusted partner, unlocking your property's full potential and delivering passive income you can truly enjoy.
The Birmingham and West Midlands region offers a unique combination of factors that make it ideal for Serviced Accommodation (SA) investment:
Growing Demand: The city is experiencing a surge in tourism and business travel, creating a high demand for high-quality accommodation.
Diverse Market: From luxury apartments to budget-friendly studios, there's a niche for every type of serviced accommodation (SA) property in Birmingham.
Competitive Rates: Compared to other major UK cities, Birmingham offers competitive property acquisition and operational costs.
Central Location: Birmingham's excellent transport links make it easily accessible from across the UK and beyond.
Let’s take a look at some Serviced Accommodation Statistics for the UK:
The serviced accommodation market in the UK is growing rapidly, presenting an attractive alternative to traditional hotels and short-term rentals.
Here are some key statistics to highlight its current state:
Market Size and Growth:
Market value: Estimated to reach £22.3 billion by 2025, with a compounded annual growth rate (CAGR) of 7.7% between 2022 and 2025. (Source: Statista)
Number of serviced apartments: Over 100,000 units across the UK, with London having the highest concentration. (Source: The Association of Serviced Apartment Providers)
Occupancy rates: Averaging around 75%, with fluctuations based on location and seasonality. (Source: Knight Frank)
What about the Benefits and Trends?
Investors: Seen as a lucrative asset class with high yields and potential for capital allowances & appreciation.
Operators: Focusing on technology integration, guest experience, and expansion into regional markets.
Deeper Dive into the Serviced Accommodation Demand Drivers in the UK:
Cost-effectiveness: Serviced apartments often offer lower overall costs compared to hotels, especially for extended stays. This includes factors like lower per-night rates, kitchen facilities for self-catering, and reduced laundry expenses.
Flexibility: Longer minimum stays compared to hotels (typically weekly or monthly) cater to project-based work, training programs, or relocations. Serviced apartments also offer more workspace and home-like comforts, improving employee well-being and productivity.
Corporate preferences: Companies are increasingly prioritising employee travel experiences and value the privacy, security and space provided by serviced apartments.
Rise of Remote Working:
Hybrid work models: Professionals seeking comfortable living and working environments for hybrid work schedules often choose serviced apartments for flexibility and convenience.
Digital nomads: An increasing number of remote workers choose serviced apartments for extended stays in different locations, offering a "home away from home" experience with work amenities.
Leisure travel: Combining business and leisure trips has become more popular, and serviced apartments cater to this trend with flexibility and amenities suitable for both work and relaxation.
Growing Tourism Sector:
Spaciousness: Tourists travelling with families or groups appreciate the larger living areas and multiple bedrooms offered by serviced apartments compared to cramped hotel rooms.
Privacy and independence: Self-catering facilities and separate living areas provide greater privacy and freedom compared to shared hotel spaces, particularly appealing to family vacations or longer stays.
Value proposition: Tourists often find serviced apartments more economical than hotels, especially when considering cooking options and longer stays. Additionally, some apartments offer local experiences and cultural immersion not found in hotels.
Limited Hotel Supply:
Peak season demand: During busy periods like festivals or holidays, hotel availability can be limited. Serviced apartments offer an alternative for tourists seeking accommodation in popular destinations.
City centre expansion: In some cities, hotel development is restricted due to planning regulations or lack of space. Serviced apartments can fill this gap, offering accommodation options in desirable locations.
Unique offerings: Some serviced apartments are housed in historical buildings or offer specific amenities like rooftop terraces or private gardens, attracting tourists seeking unique experiences.
Overall, the demand for serviced accommodation in the UK is driven by a combination of economic, social, and travel trend factors. By understanding these drivers, investors, operators, and travellers can make informed decisions about the market's potential and their individual needs.
Your One-Stop Shop for Serviced Accommodation Success:
Whether you're a seasoned investor looking to expand your portfolio or a busy landlord seeking a hands-off approach, DNB Future Properties has the expertise and resources to help you achieve your goals.
We're not just property managers; we're your strategic partners. We offer a comprehensive suite of services, tailored to your specific needs and goals.
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